Hi, I’m Justin

I’m a senior product designer based in the greater Bay Area— San Jose, California, with over 17 years of user-centered design experience with demonstrated achievements and execution in user-focused design that have led to a measurable impact on business results. Leading to more sales, higher customer retention, and faster product cycles.

My design style bridges the gap between business and user goals through design, strategy, and optimization. Using research, tested patterns, while testing limits of modern creative design to exceed expectations for both users and business needs— creating modern, usable, and desirable products.

Content Strategy, Information Architecture (IA), and a focus enterprise scalability. Rapid Prototyping abilities in an array of formats. Deliver easy to comprehend specifications with programming knowledge to work closely with development teams and stakeholders. Full-stack unicorn knowledge and developmental skills including HTML/CSS/JS, database, and programming languages.

Skilled in Creative & Strategic Design, User Experience (UX), User Interface Design (UI), Data Analytics & Analysis, Research & Testing, Project Management, and Visual Design Communications.

Download Word Resume  | Linkedin Profile

Staff UX Lead & Technical Designer at Xilinx 2019–present
San Jose, California

• Manage product strategy with BU’s & stakeholders bridging communication and leading creative, content, and development teams across all market & product segments for Corporate Marketing & Communications (CMC) team.
• Project Management, deadline driven, meet and exceed business requirements & user experiences.
• E-commerce, DRM, B2B, SaaS application & system design
• Responsible for UX, UI, IA, and Interaction design strategy
• AEM component & template design
• Analytics analysis & reporting with results and strategy driven decision making.
• Generated growth in mobile users, lowered bounce & exit rates, and streamlined user experiences.
• Exceptional execution of deliverables such as user journey flows, product maps, wire frames, and prototypes.
• Agile approach to design-emphasizing qualitative and quantitative user testing, rapid iteration, monitoring and improving UX
• Experience with highly-technical user bases.
• Design experience with AI, Data Center, Adaptable Computing & other technology markets.
• SEO, SEM, AdWords Certified, LinkedIn Advertising, keyword research & strategy, content, landing, and split testing performance.
• Information Architecture (IA) analysis to create intuitive flows for complex information.
• Google Analytics, Figma, Microsoft, Adobe Suite, AEM, Jira, AdWords, UX Research, UI/UX Design

Senior User Experience & Technical Designer at Cisco 2018–present
San Jose, California

• Created an end-to-end enterprise level e-commerce/bundling platform user experience with business requirements from stakeholders and daily business team member meetings.
• Created user friendly designs for complex scenarios.
• Critical thinking, deadline and end-user driven, development ready designs. Strategic planning, branding, technical documentation, interaction, and user research.
• Utilized existing components and designed reuse-able components for development implementation.
• User research, moderated plus task-driven usability studies, wire-framing, and rapid prototyping were all major aspects of my role in this project.
• HotJar, Loop11, Crazy Egg, Google Analytics, CA Agile Project Management.

Creative Director / Product Developer 2010–2018
Anotha Level Salinas, California

• Creative direction, end-to-end product design, competitive strategy, brand planning.
• Product development and visual communications
• Project management, design & development
• Local, national, and overseas clients work with remote teams
• Coordination with external vendors.
• Website & eCommerce strategy, UX design, and maintenance.
• User-centered design, UI, interactive, motion & graphic media.
• Digital design and print media, brand development, business consulting.
• Marketing strategy, research, Adwords, analytics
• AdWords Certification, Digital Marketing Strategy, SEO/SEM, measuring ROI & KPI’s
• Partnered with many local, global, and enterprise companies for design lead, projects management and execution of deliverables in an array of unique design driven solutions.
• Adobe Creative Suite: Illustrator, Photoshop, InDesign, Premier, After Effects. Cinema 4D, Autodesk, Maya, Revit. Figma.
• eCommerce system integrations and maintenance including: Magento, Shopify, Word Press, OS Commerce, Woo Commerce.
• DBA: Bubble Lab LLC.

UI/UX, Web Designer 2015 – 2017
Hewlett Packard Enterprise Palo Alto, California

• UI/UX development, original artwork, logos, infographics, and page markup
• Web development and branding for a collection of 12 API micro-services sites
• Working with overseas team managed by VP of  Global Development

Interactive Media Designer 2012– 2015
SugarCRM San Jose, California

• Created multimedia presentations for shareholders, conferences, executive management, and television broadcast
• Created B2B partner media and marketing content
• Established branding guidelines for media and training assets
• Video production, 3D compositing, and motion graphics

UI/UX, Front-End Design2008–2012
CallidusCloud San Jose, California

• Built and improved UI/UX for finance application software
• Set standard UX design practices for platform
• Designed website, digital, print graphics and brand identity
• Assisted in re-branding of the company leading to design winning awards

Academy of Art University San Francisco, California
Bachelor of Fine Arts — Graduated Cum Laude
New Media & Web Design

UX Research Speciality
Nielsen Norman Group (NN/g)

Google Adwords

Google Analytics

Marketing strategy
Adwords certified
eCommerce
SEO
CMS

Motion Graphics
3D Animation
Professional Photography
Professional Videography

Adobe Creative Cloud: Illustrator, Photoshop, Adobe XD, After Effects, InDesign, Lightroom, Dreamweaver, Acrobat, Premiere
UX Tools: Axure, Balsamiq, Figma, InVision, Marvel, OmniGraffle, Sketch, Zeplin
Languages: XHTML/HTML5, CSS3/SASS/LESS, JavaScript/JQuery, PHP/MySql
Markdown, XML, Liquid, Shell commands
Microsoft Office: Excel, Powerpoint, Word
Google: Adwords, Analytics, Docs, Drive, Forms, Sheets
CMS: Magento, Shopify, WordPress
Other Tools: Bootstrap, GitHub, MailChimp, Slack, SurveyMonkey, Final Cut Pro
3D Tools: Cinema 4D, Maya, AutoCAD, Revit
Learning: Python, ReactJS

Impact Award of Excellence | Blockchain Portal 2021
Designed Xilinx’s first web portal for the supply chain blockchain. Significantly improved our customer’s experience in tracing their product provenance. Truly impressed by his creative idea in making the UX design for blockchain such a user-friendly interface. His patience and prompt response are commendable, and I am indeed enjoying working with him.

Impact Award of Excellence | Web Team 2021
A massive undertaking of one of the most complex launches Xilinx has been involved in and a product whose web experience is so important to the business. The web team delivered a spectacular online presence, user experience, and product as well as handled all the hiccups and delays with total agility.

Impact Award of Excellence | UX Leadership 2020
Award for continued dedication to project success, leadership, strong worth ethic and pursuit of excellence in web, product, and user experience.

100th Anniversary Muir Woods Honoree | Art Exposition 2008
National Parks Service – Golden Gate National Recreation Area
Re-branding and re-design honoree.

The Marine Mammal Center: Education 2008
Creative Direction, Website Design, UI / UX Design, Visual Communications, and Concept Development.
Award and Showcase.

Local sponsor for active youth California 2009 – present
California Roots Music and Arts Festival Monterey County, California 2009 – 2019
Northern Nights Music and Art Festival Sacramento, California 2015 – present
Telegraph Art and Cultural Exhibition City of Berkeley, California 2014 – 2015

Hi, I’m Justin

I’m an senior product designer based in the greater Bay Area— San Jose, California, with over 17 years of user-centered design experience.

My design style uses a combination of tested patterns in typography and grid systems while testing limits of modern creative design. Focusing on users needs, requirements, and brand voice— creating modern, usable, and desirable products.

I have demonstrated achievements in design that have led to a measurable impact of business results—leading to more sales, higher customer retention, and faster product cycles.

Download Word Resume  | Linkedin Profile

Staff UX Lead & Technical Designer at Xilinx 2019–present
San Jose, California

• Manage product strategy with BU’s & stakeholders bridging communication and leading creative, content, and development teams across all market & product segments for Corporate Marketing & Communications (CMC) team.
• Project Management, deadline driven, meet and exceed business requirements & user experiences.
• E-commerce, DRM, B2B, SaaS application & system design
• Responsible for UX, UI, IA, and Interaction design strategy
• AEM component & template design
• Analytics analysis & reporting with results and strategy driven decision making.
• Generated growth in mobile users, lowered bounce & exit rates, and streamlined user experiences.
• Exceptional execution of deliverables such as user journey flows, product maps, wire frames, and prototypes.
• Agile approach to design-emphasizing qualitative and quantitative user testing, rapid iteration, monitoring and improving UX
• Experience with highly-technical user bases.
• Design experience with AI, Data Center, Adaptable Computing & other technology markets.
• SEO, SEM, AdWords Certified, LinkedIn Advertising, keyword research & strategy, content, landing, and split testing performance.
• Information Architecture (IA) analysis to create intuitive flows for complex information.
• Google Analytics, Figma, Microsoft, Adobe Suite, AEM, Jira, AdWords, UX Research, UI/UX Design

Senior User Experience & Technical Designer at Cisco 2018–present
San Jose, California

• Created an end-to-end enterprise level e-commerce/bundling platform user experience with business requirements from stakeholders and daily business team member meetings.
• Created user friendly designs for complex scenarios.
• Critical thinking, deadline and end-user driven, development ready designs. Strategic planning, branding, technical documentation, interaction, and user research.
• Utilized existing components and designed reuse-able components for development implementation.
• User research, moderated plus task-driven usability studies, wire-framing, and rapid prototyping were all major aspects of my role in this project.
• HotJar, Loop11, Crazy Egg, Google Analytics, CA Agile Project Management.

Creative Director / Product Developer 2010–2018
Anotha Level Salinas, California

• Creative direction, end-to-end product design, competitive strategy, brand planning
• Product development and visual communications
• Project management, design & development
• Local, national, and overseas clients work with remote teams
• Coordination with external vendors
• Website & eCommerce strategy, UX design, and maintenance
• Digital design and print media, brand strategy, consultation
• Marketing strategy, research, Adwords, analytics
• Product cycle, deadlines
• AdWords Certification, Digital Marketing Strategy, SEO/SEM, measuring ROI & KPI’s
• Digital design and print media, brand development, business consulting
• DBA: Bubble Lab LLC.

UI/UX, Web Designer 2015 – 2017
Hewlett Packard Enterprise Palo Alto, California

• UI/UX development, original artwork, logos, infographics, and page markup
• Web development and branding for a collection of 12 API micro-services sites
• Working with overseas team managed by VP of  Global Development

Interactive Media Designer 2012– 2015
SugarCRM San Jose, California

• Created multimedia presentations for shareholders, conferences, executive management, and television broadcast
• Created B2B partner media and marketing content
• Established branding guidelines for media and training assets
• Video production, 3D compositing, and motion graphics

UI/UX, Front-End Design2008–2012
CallidusCloud San Jose, California

• Built and improved UI/UX for finance application software
• Set standard UX design practices for platform
• Designed website, digital, print graphics and brand identity
• Assisted in re-branding of the company leading to design winning awards

Academy of Art University San Francisco, California
Bachelor of Fine Arts — Graduated Cum Laude
New Media & Web Design

UX Research Speciality
Nielsen Norman Group (NN/g)

Google Adwords

Google Analytics

Marketing strategy
Adwords certified
eCommerce
SEO
CMS

Motion Graphics
3D Animation
Professional Photography
Professional Videography

Adobe Creative Cloud: Illustrator, Photoshop, Adobe XD, After Effects, InDesign, Lightroom, Dreamweaver, Acrobat, Premiere
UX Tools: Axure, Balsamiq, Figma, InVision, Marvel, OmniGraffle, Sketch, Zeplin
Languages: XHTML/HTML5, CSS3/SASS/LESS, JavaScript/JQuery, PHP/MySql
Markdown, XML, Liquid, Shell commands
Microsoft Office: Excel, Powerpoint, Word
Google: Adwords, Analytics, Docs, Drive, Forms, Sheets
CMS: Magento, Shopify, WordPress
Other Tools: Bootstrap, GitHub, MailChimp, Slack, SurveyMonkey, Final Cut Pro
3D Tools: Cinema 4D, Maya, AutoCAD, Revit
Learning: Python, ReactJS

Impact Award of Excellence | Blockchain Portal 2021 
Designed Xilinx’s first web portal for the supply chain blockchain. Significantly improved our customer’s experience in tracing their product provenance. Truly impressed by his creative idea in making the UX design for blockchain such a user-friendly interface. His patience and prompt response are commendable, and I am indeed enjoying working with him.

Impact Award of Excellence | Web Team 2021 
A massive undertaking of one of the most complex launches Xilinx has been involved in and a product whose web experience is so important to the business. The web team delivered a spectacular online presence, user experience, and product as well as handled all the hiccups and delays with total agility.

Impact Award of Excellence | UX Leadership 2020  
Award for continued dedication to project success, leadership, strong worth ethic and pursuit of excellence in web, product, and user experience.

100th Anniversary Muir Woods Honoree | Art Exposition 2008
National Parks Service – Golden Gate National Recreation Area
Re-branding and re-design honoree.

The Marine Mammal Center: Education 2008
Creative Direction, Website Design, UI / UX Design, Visual Communications, and Concept Development.
Award and Showcase.

Local sponsor for active youth California 2009 – present
California Roots Music and Arts Festival Monterey County, California 2009 – 2019
Northern Nights Music and Art Festival Sacramento, California 2015 – present
Telegraph Art and Cultural Exhibition City of Berkeley, California 2014 – 2015

Brands I’ve worked with

Collaborating, designing, and partnering with some of the industry’s biggest companies.
From startups, local government, luxury, technology and enterprise companies.
Here are some examples of companies I’ve collaborated with:

Brands I’ve worked with

Collaborating, designing, and partnering with some of the industry’s biggest companies. From startups, local government, luxury, technology and enterprise companies. Here are some examples of companies I’ve collaborated with: